8 Powerful Reasons You Need to Use Video Marketing

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January 31, 2018

8 Powerful Reasons You Need to Use Video Marketing 

 

It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly.  

 

How does that help you engage with your potential customers 

* Videos on landing page improve conversion rate by 80% 

* 4 in 5 consumers believe that demo videos are helpful * Online shoppers who view video are 1.8 times more likely to make a purchase than non-viewers. * Using the word ‘video’ in the e-mail subject line increase the open rate by 19% 

* Visitors spend 2.6 times more time on a page with video 

Video is one of the most versatile and profitable digital marketing tools out there. Here are 8 reasons why you should use video marketing right now. 

1. Video Boosts Conversions and Sales 

First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%.  And Numo Group team has made it sure that video works well regardless of the category in which you deploy it. 

 

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Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now! 

 

2. Video Engages Even the Laziest Buyers 

Video is a great tool for learning, but it’s also super easy to consume. Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action. Video preference is one of the most important driving forces of using video in your content marketing. 

 

3. Video Shows Great ROI 

To get you even more excited, 83% of businesses say that video provides good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. 

Another good news is that your videos don’t have to be perfect. It’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low quality and poor design didn’t matter nearly as much. 

Good-pizza

 

 

4. Video Builds Trust 

Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information. 

Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear being cheated. But effective marketing videos present your products in a conversational form. That creates a sense of individual approach which is why 57% of consumers say that videos gave them more confidence to purchase online. 

 

5. Google Loves Videos 

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content 

 

Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions. Add a link back to your website, products, and services. Give potential customers the way to take the next step. 

 

6. Video Appeals to Mobile Users 

Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. From Q3 of 2013, mobile video views have grown more than 233 percent. 

7. Video Marketing Can Explain Everything 

Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective. 

8. Video Encourages Social Shares 

Video marketing is the best way to create engagement on social media platforms.  You have permission to play, experiment and see what your audience appreciates the most. Integrated your own unique brand strategies, try various tools, and keep experimenting as these platforms evolve. 

 

Conclusion 

Video advertising is becoming more and more affordable and widespread. Video Advertising is growing in importance so don’t surrender your market share to competitors. Expand your digital reach with video advertising that connects your target audience segments with the digital content experiences they desire.  For information on how to get started with adding videos to your marketing campaign visit our Sky Adsmart page or video advertising services page or just call us .

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