Reach specific audiences with precision and efficiency
We specialise in using videos for our social media campaigns. Our campaigns are always trying to target audiences to drive them to a call-to-action, this can be to drive and improve brand sentiment, brand awareness or direct sell. Using channels such as YouTube, Facebook, Twitter, Linkedin and Instagram to drive users to your website opens up the most effective avenue to bring the audiences together and remarket to them across all platforms rather than just the one they were captured from.
All channels work slightly different to identify the ideal audience, so a campaign needs to be personalised for each social channel
Facebook, Instagram and YouTube will help you build target audiences who are similar to your contacts and then remarket to engaged lookalike audiences
Companies and marketers have long banked on the power of influencers in promoting their brands and products. That’s why you see celebrity endorsers on multi-media advertisements and promotional road shows all the time.
Today, with the vast reach of social media, marketers look for the top social media influencers to sway their followers to take interest in their client’s company and their products.
Influencer marketing has emerged as one of the key strategies today because of its high success rate. According to statistics by ION published on Forbes, “Around 71% of consumers are more likely to make a purchase based on a social media reference.”
If influencer marketing isn’t a part of your strategic marketing plan yet, it’s time to consider it. You can leverage the power of social media influencers to attract customers and keep them buying your products and use your services.
Social change is usually a result of minority influence. This is when a small group of people (the minority) manage to persuade the majority to adopt their point of view. It has been found that once the minority begin to persuade people round to their way of thinking, a snowball effect begins to happen
To succeed, you need to find the right social media influencer who can reach your target audience. And you can only do this when you have a clear idea of who you want to reach and how you want to deliver your message.
Everyone by now knows that video content is popular and, therefore, important for social media marketing. And as social algorithms keep evolving, video will only grow more valuable for generating engagement and building your following.Instagram’s Stories feature and Snapchat itself also give brands the chance to create video content and share it immediately with their followers. Having the ability to create that kind of content and the strategy to tie it to your written content for your blog and outside publications will be critical for brands in 2018.More than 200 million people use Instagram Stories each month, which is 50 million more than those who use Snapchat. Amazingly, the Instagram Stories feature is just one year old! At this rate, nearly half of all Instagram users will be using Stories by the end of 2018.
If you want to find the right social platform from which to launch a Social Media video campaign for your business, why not give Numo Group a call today on 03450920790.